Where In its infancy, the cookie cake was of cultural significance. in the Showtime series I love it for you, a Cleveland Twain cancer patient named Joanna just got up from her hospital bed to explore. You find a group of nurses laughing and cutting candy. “Is this a cookie cake?” She asks. “Yes, it’s my birthday,” replied a nurse, “and the cookie is my favourite.” With the devilish smile of a child cancer patient who knows she can feel the guilt of the nurses’ trip, the show returns to the hospital bed with Joanna putting the whole brownie cake in front of her and taking a satisfying bite.
Why exactly a biscuit cake? This dessert has always baffled me – a frosted cookie like a cake and the shape of a pizza? What is the history of cake cookies, and why are they popular? Perhaps, simply put, it is popular because people love cookies. And the big cookie is even more compelling.
The cookie story begins in the mall
The Cookie Cake was first designed by Michael Coles and Arthur Karp, two entrepreneurs who wanted to get into the cookie business and founded Great American Cookies. Coles was inspired to use his grandmother’s recipe for chocolate chips After visiting a busy cookie store in a San Diego mall.
“When the company started looking for real estate, many landlords transferred their rentals to the company believing that independent cookie stores couldn’t make enough money,” he wrote. Atlanta Journal-Constitution. However, the duo opened their first store in 1977 in Atlanta’s Perimeter Mall, and it was an instant success. Forty-five years later, the mall is still an important aspect of Great American Cookies’ continued success.
“The slice of cake has been, and still is, a popular buy-in, especially in a mall environment, because it’s easy to get around,” says Katie Thoms, director of marketing at Fat Brands, the parent company of Great American Cookie. “We have research backing that cookie cake is a food destination, and people will head to the mall to choose them [one] above.”
While Great American Cookies will continue to expand beyond malls, its founding history as a staple food in malls and nostalgia has certainly kept its popularity going.
“Those kids who grew up in the ’70s, ’80s, and ’90s are now having kids, and they have a nostalgic myth about the cookie cake,” Toms said.
Cake cookies and college sports
Although cupcakes may be known as a dessert for children’s birthday parties, they have become a symbol of the college athlete recruitment process. according to ESPNThe now common practice of making cookies for recruits soccer began in 1991 in the Army, when head coach Bob Sutton, realizing that visiting West Point as a recruit, wanted to “humanize and personalize the experience of visiting prospective clients.”
The brownie cake has become an aspect of the soccer recruiting process, and it’s a soft and sweet way to endow players with college love. Recruits talk and compare what one school did for them and what another school didn’t. Thus, the cookie pie proliferated as a recruiting tool.”
Cookies have even been at the center of a college recruiting scandal. In 2014, the University of South Carolina’s Compliance Department self-reported a range of potential irregularities, including one related to “no ice”. The NCAA regulation in question It states that “an organization may not arrange various and personal utilities for recruitment.”
Perhaps the University of South Carolina was concerned that personalized cookie cakes with recruits’ names in colorful frosting might be viewed as an illegal recruiting move. Fortunately for college recruits, the NCAA did not choose to investigate further.
here is a file tweet Shows highest security in the 2023 recruiting class when receiving a cookie from the University of Georgia:
The difference between biscuit cake and pizza
At this point, most of the companies in the confectionery business have become outnumbered by the biscuit cake. The product can be found in grocery stores and bakeries across the country. One noteworthy derivation comes from restaurant chain BJ, which has an ingredient called pizookie.
Founded in 1978 and originally called BJ’s Chicago Pizzeria, BJ’s created pizookie, a cookie baked in a personal pizza pan and often served with ice cream on top. Although I can’t tick off the messy clipboard, the bizuki is proof that cookie dough isn’t just a novelty, but a powerful idea that can take many different forms.
Benefits of cookie cake over traditional cake
Perhaps one of the reasons biscuit cakes remain so popular is that they are relatively simpler than traditional cakes.
“[Cookie cake] They’re also stronger than traditional cupcakes, which can be floured,” said Julie and Tommy Wang, who own and operate Sweet Mandy B’s Bakery in Chicago. “The cookies are packaged in a pizza-like box, making it easier and lighter to carry home or to a party.” .
While a traditional cake can certainly be customizable, the more open and empty cookie design (with frosting along the edges like a pizza crust) lends itself to customization.
“Essentially, people use cookie cakes as a medium for messages, as if you were using them as a greeting card,” says Toms. “We have people from real estate companies celebrating new homebuyers, kids asking each other to come to a prom — you can kind of make a smash cake out of it and do a gender reveal. I think everyone is back to having some fun with her.”
You may have underestimated the cookies. While I will always believe that the traditional cake has a dominant hold, everyone has a different opinion.
“There are some people who simply prefer biscuits to cake,” Julie and Tommy Wang said. “Some people don’t like cake very much, believe it or not.”
Biscuit cake gives the cake its big moment. No need to be relegated to the world of bite-sized sweets. Here she claims her space deserves the centerpiece dessert role, a reputation equal to that of a layered birthday cake. Looking at its history, I began to believe it.