A New Flavor in Creamery: Family Sells Ice Cream Shop After More Than 20 Years of Dessert

For more than two decades, it has been South Street Creamery Morristown’s sweet flavors were introduced.

Prepare for another: Persian ice cream.

He says, “It’s unique.” Satisfactionricky manish, Who bought the building and business from the Garcia family.

The flavor – expressing hints of saffron, rose water and pistachio – is one of the few tweaks planned by Manish, who opened Morgan Fine Iranian Grill On Speedwell Street in 2010.

Ricky Manish, new owner of South Street Creamery, with longtime store manager Elaine Mejia, June 2022. Photo by Kevin Coughlin

When he heard that his friend Ken Garcia He had hoped to retire from Karimery, Manish remembers telling him, “I’ve worked hard for 22 years to get her where she is. It would be a shame for anyone to come and change everything.”

Manish says he plans to maintain the same sunny environment that has made Creamery a morning gathering place for young mothers, a popular lunch stop, and a go-to place for kids’ birthday parties and Little League celebrations.

Eileen Mejia He would continue to run day-to-day operations, with the same staff of high school and college students who apparently grew up behind the counter.

Although this is Manish’s first ice cream shop, he made Persian ice cream at Marjan, the restaurant he named after his wife.

Ricky Manish, owner of Marjan Fine Persian Grill, bought South Street Creamery in June 2022. Don’t be surprised if their menu soon includes Persian sweets like baklava. Photo by Kevin Coughlin

Manish’s confidence honed decades ago as a businessman and businessman after emigrating from Iran – where he was a professional volleyball player – after the 1979 revolution there.

He played volleyball in Canada for a while, he says, and was a restaurant chain manager for several years.

With “10 bucks in my pocket” and a young family, the then-naturalized citizen opened a small shop in Madison that sold pagers a day and served pizza to Domino’s until 1 a.m., he recalls.

In 1991, Manish started a mobile phone business in Madison. It will open AT&T franchises in East Hanover, Roxbury, and downtown Morristown, while keeping the others until 2009.

“I am grateful to the United States,” says Manish, who has two daughters and five grandchildren. “Here, you can be whatever you want to be. The doors are open. Nothing will stop you if you try… If the pizza driver can do it, anyone can do it.”

Nice, clean and happy space

The Garcia family is holding out this month to ease Manish’s transition.

“We are all so happy that a wonderful new family bought the company,” he says. Laurie Ann Giardina, The smiling public face of Karimery throughout his life.

Jeff and Laurie Ann Giardina at Creamery with sons Christian and Justin. Photo courtesy of Laurie Ann Giardina

Ken Garcia, Giardina’s father, cashed in several AT&T shares in the late 1990s to purchase the building.

“He said wisely that he would like to invest in our family,” Giardina recounts. “My dad always said he wanted a family friendly restaurant, with a nice, clean, happy space and affordable prices. That’s what we’ve been trying to do throughout our time here.”

While Kane was doing the shopping, Giardina’s mother, Arlene GarciaAnd contributed to the provision of soup recipes and baked biscuits and poured them as needed.

Giardina’s son-in-law, Peter Williams, They ventured to Italy to learn how to make gelato, and to the University of Wisconsin to teach homemade ice cream. Giardina’s sister Carla Spent time at Creamery too.

Laurie Ann Giardina and Peter Williams at the “Cones for Cancer” fundraiser at Creamery, December 2014. Photo by Kevin Coughlin

Before opening in 1999, the family visited mom and pop ice cream parlors across the country, Giardina tells. A Connecticut store owner advised that each member supervise one aspect of the business.

Children's author Mary Pfeiffer, surrounded by sisters Carla Williams and Laurie Ann Giardina of South Street Creamery.  Photo by Kevin Coughlin
Children’s author Mary Pfeiffer, surrounded by sisters Carla Williams and Laurie Ann Giardina of South Street Creamery. Photo by Kevin Coughlin

“Whoever is in charge of that area has the last word. That’s why it was so successful,” Giardina says. “In the end we were all saying what a great experience it was.”

I enjoyed many beautiful moments – readings Children’s authorsukulele jam sessions, Santa visits–and some bittersweet sweets, at Creamery.

This is where she met her husband Jeff, love of her life. It is the place where the community gathered around them when he was fight bravely A definitive form of cancer.

Photos by Laurie Ann Giardina at the “Cones for Cancer” fundraiser, December 5, 2014. Photo by Kevin Coughlin

Giardina is looking forward to more time with her children Justin And the Christian, A high school student who still works at Creamery. And her parents will get a real chance to retire.

“They’d never stop going in if Peter and I were there,” Giardina says. “We all needed to retire at the same time.”

A young listener laughs at Arlene Pfeifer and her mother, writer Mary Pfeifer, at Creamery.  Photo by Kevin Coughlin
A young listener laughs at Arlene Pfeifer and her mother, writer Mary Pfeifer, at Creamery. Photo by Kevin Coughlin

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