AFM’s AvoEats expands avocados into sports venues – Produce Blue Book

DALLAS – Avocados From Mexico (AFM) BB#: 371130, the #1 selling avocado brand in the United States, dominates not only retail and the foodservice industry, but also franchises across the country.

Finding delicious, fresh foods in the sports arenas has never been easier thanks to the newly rebranded AvoEats of Avocados From Mexico.

With 77 percent of consumers preferring fresh avocados (1), the #AlwaysGood brand is stepping up its new Guac game with innovative, delicious avocado-focused twists on franchise classics, expanding existing franchises and activations in 2022 to deliver big results. With lovers of avoidance.

Franchise platforms represent an ideal growth channel for AFM’s foodservice, with fresh avocado volumes increasing in 2021 (2). AFM’s AvoEats affects hungry sports enthusiasts who want more than a traditional hot dog. In fact, at Hard Rock Stadium in Miami Gardens, total franchise sales at AvoEats rose 227% from 2019 to 2021 (3), proving that fresh avocado fare is essential for stadium-goers.

Sales of the foodservice industry continue to rise in the travel and leisure segment, where sports and leisure lie, seeing solid growth of 16% from 2021 versus 2020. The travel and leisure segment currently accounts for 42% of the fresh avocado market for foodservice in the US, proving AvoEats Driving some serious excitement.

Due to the overwhelming popularity of its first location in Boston’s Fenway Park, AvoEats by AFM footprint is now expanding to a second location in Fenway Park, bringing classic football stadium fare to Guacin’s cool menu items.

Newly inventive items include tacos with guacamole and avocado dipping sauce for pastry, providing avocado lovers with a unique twist on some of their classics.

“AFM’s AvoEats have been so successful at Fenway that we opened a second location on the field in 2022,” said Amanda Heglin, director of partnership activities for the Boston Red Sox. “Red Sox fans can’t get enough of a souvenir of nachos with fresh guacamole. It’s the best way to enjoy a baseball game.”

“AFM’s AvoEats takes stadium dining to a whole new level by providing what consumers want – fresh, delicious avocados,” said David Spirito, Senior Director of Culinary and Food Services at AFM. “By introducing innovative twists on classic dishes and incorporating the beloved avocado, we are seeing a successful response from sports fans and we are excited to see continued growth in the years to come.”

AFM’s AvoEats franchises are located on stadiums across the United States that host football, basketball, tennis, baseball and more, in top markets such as Boston, Dallas, Green Bay, Los Angeles and Miami.

Avocado from MexicoAbout avocado from Mexico

Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders in avocados from Mexico. Under the agreements, MHAIA and the Association of Avocado Export Producers and Packers of Mexico (APEAM) have combined resources to fund and manage AFM, with the goal of providing a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.

1 https://afmmarketinsights.com/knowledge-unit/when-it-comes-to-avocados-fresh-is-best/
2 According to the American Avocado Scale Update from Technomic 2021
3 in stadium seats 100 levels

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