Encinal Brands LLC, a restaurant group with more than 40 franchise units in California, has laid out expansion plans for three of those brands: Blue Burro, The Buffalo Spot, and Tacomasa. CEO and founder Evan Flores said special pricing and opportunities for franchisees and multi-unit owners have led to the launch of locations in Arizona, Nevada and Texas. An additional 150 restaurants will open over the next five years.
“As we continue to grow, we are offering potential franchisees an exciting opportunity with our signature approach to Mexican food,” Flores said in a company press release. “With traditional family recipes mixed with modern menu items like world-famous Buffalo Fries and premium shakes, we’re changing the industry and offering potential owners a blueprint for success.”
And owning a restaurant franchise, Flores added, is something anyone can achieve with enough determination.
“Growing up as a young child on my grandfather’s farm in Mexico, I dreamed of owning a restaurant even though sometimes we didn’t know where our next meal was coming from,” he said in the statement. “I had no high school education or any other merits. I taught myself everything I needed to know, and eventually repaid my resolve. myself. I am now building a great legacy for my family, and all of our franchisees are doing the same for their families as well.”
New locations in the Southwest include the Blue Burro Restaurant in Gilbert, Arizona, and two locations for The Buffalo Spot in Texas, in San Antonio and Arlington. In addition, a Tacomasa location will soon open in Cypress, California. Flores said multi-unit owners are adding units to their portfolio because his teams help them with site selection, construction, initial training, marketing, and ongoing support.
“We are constantly working to offer our guests an experience that no one else can do,” Flores said in the statement. “For example, at The Buffalo Spot, it’s the world-famous Buffalo Fries. Although Americans eat an average of 30 pounds of French fries a year, the world-famous Buffalo Fries originated here and made The Buffalo Spot a destination. Next, we plan to add Shrimp Buffalo Fries, and we think this will be just as popular with customers.”
At Blue Burro, burritos are king, from breakfast burrito stuffed with ham, bacon, or steak. Other offerings include the Surf-N-Turf Burrito, the Campechana Burrito, and chips loaded with marinated chicken, pork, or steak, as well as a milkshake.
Flores said tacos gets guests to demand more with its original tacos, molitas, tortas, quesadillas, and fries.
“In general, we like to keep our menus simple,” he said in the statement. “But we also like to offer our guests bold new flavors they haven’t tried anywhere else.”
According to IBISWorld, the Mexican restaurant industry in the United States will grow at a rate of 7% in 2022. Flores said the numbers will continue to rise over the next five years.
“It’s an ideal time to align with a growing brand in so many open areas,” Flores said in the statement. “We have a lot of incentives for new franchisees and multi-unit owners.”