New targets for casual fast-food gourmet dessert concept for fall 2022 opening with national franchise growth plan in progress
Chicago, IL (RestaurantNews.comFabio Viviani, the celebrity chef behind award-winning restaurants such as Siena Tavern, Bar Siena, Prime & Provisions, and more than 30 other restaurants nationwide, will open the first casual fast dessert concept, The tractor by Fabio Viviani, in the West Loop in Chicago in the fall of 2022. The 1,500-square-foot space located at 905 W. Fulton St. (Entrance is on Peoria St.) As the company’s flagship kitchen and innovation, Viviani will create a rotating menu of delicacies inspired by his travels.
News of JARS’ major opening in Chicago follows the brand’s first multi-unit franchise deal for locations in Austin, Dallas, and Fort Worth. Viviani’s vision includes hundreds of other locations across the United States as part of his national franchise growth plan. Earlier this year, the Top Chef alum partnered with Fransmartthe leading franchisee development company for emerging brands, to accelerate the national growth of the first-ever candy concept.
“JARS has the winning formula for becoming the next big player in the casual fast-food space – delicious offerings, simple operations and high profit margins, backed by a portfolio of successful culinary brands,” said Dan. Rowe, CEO of Fransmart. “The West Loop location puts JARS in one of the most recognizable restaurants in the world and in good company with some of the best restaurants in town.”
JARS is a dessert experience like no other, including delicious sweets from around the world served in eye-catching, single-serve jars. The rotating menu features a blend of nostalgic classics – like tiramisu, cannoli, pancakes, waffles, crusts and cakes – with the most creative and vibrant presentations. JARS’ main site will also have a gourmet section dedicated to Soft Serve Ice Cream in flavors such as Red Velvet Cheesecake, Oreo Cream Pie, and Peach Cobbler. A selection of gourmet coffees and coffee drinks will round out the menu.
“JARS is the perfect blend of my passion for creating amazing, beloved desserts and exciting viral food content,” said Chef Viviani. “Starting in Chicago, our goal is to partner with select franchisees nationwide and have at least one JARS store in each of the top 50 markets for the next three years.”
For more information on owning a JARS franchise, visit www.fransmart.com/jars.
About Fabio Viviani
Fabio Viviani is a celebrity chef, hospitality developer, restaurateur, bestselling cookbook author and TV host. In 2005 he moved from Florence, Italy to the United States to broaden his horizons in the hospitality industry. In 2008, he appeared in the reality TV competition series top chef It was voted as a “fan favorite”. He then returned to Bravo Network to compete Top Chef: All Stars.
Since 2005, Fabio has opened more than 40 different restaurants, bars and hospitality venues across the country. Today, Fabio is one of the most popular chefs and hospitality developers in the field. Fabio Viviani Hospitality is one of the leading restaurant groups in the United States, serving more than 5 million meals each year on its premises and growing.
For more information, please visit the website www.JarsByFabioViviani.com.
Fransmart is the global leader in franchise development, selling over 5,000 franchises worldwide and transforming emerging restaurant concepts into national and international brands for 20 years. Dan Rowe, founder of the company, has identified and developed brands such as Five Guys Burgers & Fries, QDOBA Mexican Grill, and The Halal Guys from 1-5 business units into the powerhouse chains they are today. The current and previous brands of Fransmart’s franchise development have opened thousands of restaurants globally. Fransmart and its partner brands are committed to the growth of franchise development. Follow Fransmart on FacebookAnd the LinkedInAnd the InstagramAnd the Twitter And the Youtube. For more information visit www.fransmart.com.
For more information on JARS franchise opportunities, visit www.fransmart.com/jars.