Crumbl Cookies at Pavilion Shopping Center in Beachwood held their grand opening June 3.
The location is at 23435 Chagrin Blvd. , adjacent to Giant Eagle and Marco’s Pizza, is owned by Ian Robertson and his wife Katie, who live in Utah, where Crumbl was founded. Alyssa Schlegel, from Westlake, is the Local Director/Operator/Partner.
Schlegel told the Cleveland Jewish News she first became engaged through a friend who was scheduled to collaborate in a store with Robertson until the COVID-19 pandemic hit Northeast Ohio. Once things settled down a bit, that girlfriend was no longer interested in running the store, but did share her name.
Schlegel has experience in the restaurant industry, working with the Driftwood Restaurant Group and catering events with Chef Zack Bruell. She said those career pursuits would often bring her to the East Side. She also grew up in Sagamore Hills, knowing that “Beachwood has always been a great neighborhood” to do business.
“I wish I could have visited I-271,” she said. “It’s always been a great retail destination and the community has always been top notch. The community has always been very supportive and enthusiastic about businesses, especially food-based ones. It was a no-brainer. We are technically a small locally owned business as well. Although we are technically part of a chain. This community is always shown to people.”
Schlegel, a fan of Krumble and a self-proclaimed “by nature restaurant kid,” said she was thrilled to work with “a high-quality product that I’m excited about.” Her favorite flavor is the waffle, complete with a buttercream buttercream pillow and a small bowl of syrup to pour over the crackers. She also said she leans toward the classic sugar cake flavor, but is excited about “the alternation of new flavors.”
“Products are made from scratch and the menu goes around, so it’s constantly changing,” she said. “They are little pieces of art and this brings me joy. I love trying it all.”
For those seasoned Crumbl Cookies and newcomers alike, Schlegel said she “can’t wait” to meet everyone.
“We are excited to be here,” she said. “Come and look at us. Before opening, I had at least 30 people walking up to the door every day asking if we were open. So, I’m really excited that I didn’t have to turn them away. We’re so happy to get everyone out and get started.”
Opening hours are from 8am to 10pm on weekdays and from 8am to midnight on Fridays and Saturdays. Schlegel said the store is closed on Sundays so workers can prepare next week’s menu, which is always different.
Other Ohio locations are in Mentor, Parma, Avon, Strongsville, Delaware, Dublin, Columbus, Hilliard, New Albany, Oakley, and Washington Township. The Mayfield Heights site has been planned. The first Crumbl opened in 2017, by cousins Jason McGowan and Sawyer Hemsley.