This week, Dunkin’ (which officially dropped “cake” from its name last year) began selling DIY decorating kits, and according to store managers, people can’t wait to get their hands on the customizable treats.
In early April, Norma Falknar, an employee at the Dunkin’ location in Concord, California, asked her boss if she could take some plain cake, frosting, and sprinkle home to entertain her nephews. Matt Kubo, the franchisor, immediately thought Valkenaar was working on something big — and so did the Dunkin’ executives.
“The reality of this trial has begun, and we know it’s not going anywhere soon,” Kubo said in a press release. “Like most parents, we’ve been looking for ways to entertain our kids and add a little oomph to the situation.”
Soon after his employee came up with the concept, Kobo began selling boxes of unfrozen cakes, along with an assortment of sprinkles and frosting, at two store locations. In the past few weeks, more and more sites nationwide have been following Kobo’s lead.
Guests who visit participating Dunkin’ locations can choose between a four-donut option for $5.99 or a nine-donut package for $9.99. Each set comes with chocolate, vanilla and strawberry frosting. Customers get three types of sprinkles in the big package and two in the small package.
Since the collections are only available in select locations, a Dunkin’ spokesperson suggested calling your favorite location in advance to see if this store offers it.
Adam Goldman, owner of the Dunkin’ franchise in West Orange, New Jersey, said he sold more than 1,200 DIY boxes in three weeks.
“The first day we did it, we had cars parked at our place for 45 minutes,” Goldman, 52, told TODAY Food. “Parents are looking for something different to do with their children.”
The boxes sold at Goldman include decorating tips, tips, and important reminders about washing your hands before getting into the kitchen.
One essential step to get a smooth crystal surface? Heat the decorations in the microwave for about 15 seconds to make them easier to brush with a knife.
Goldman said he understands how difficult it can be to lock children and parents inside for an extended period of time.
“I am delighted to be able to give them a unique activity,” he explained. “They’re also learning a great new skill.”
Although packages aren’t currently available for delivery (Dunkin’ is now available on Uber Eats), Goldman said customers may be able to call stores ahead of time to book a package.
Kubo, a father of three, is not surprised that the idea took off.
“Parents really enjoy the 30-minute break,” Kubo told TODAY. “They sit and enjoy the laughter – and the mimosas!”
If donuts aren’t your jam, Baskin-Robbins, part of Dunkin’ Brands Inc. , also participate in the fun of DIY. The ice cream chain is introducing customizable Do-It-Yourself sundae sets for $24.99.
Each set comes with a quart of your favorite ice cream flavors, a packet of whipped cream, cherries, and three toppings of your choice. And because the company knows you can’t stand the thought of washing another plate – you’ll also get five sundae cups and spoons!