Fort Worth gets its first HEB supermarket website

Work is underway on a shopping center on Heritage Trace Parkway, between Hillwood Parkway and North Riverside Drive, near the location of Fort Worth's first HEB grocery store.

Work is underway on a shopping center on Heritage Trace Parkway, between Hillwood Parkway and North Riverside Drive, near the location of Fort Worth’s first HEB grocery store.

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HEB in Fort Worth

Yes, this is finally happening. After multiple announcements of HEB’s expansion into North Texas, the location of the popular Texas grocery chain has finally arrived in Fort Worth. Here’s what you need to know:


Looks like Fort Worth is getting its first HEB grocery store.

Developer Hillwood announced Wednesday morning that HEB is planned on the Parkside in Alliance Town Center on the north side of Fort Worth, along with Torchy’s Tacos, CAVA, Black Rifle Coffee Company and Dash Nail Spa. Restaurants and other retail businesses are expected to be completed by early 2023.

A spokesperson for Hillwood said there is no estimated opening date for the HEB store, but the popular Texas grocery chain will anchor the development. Soon after, a spokesperson for HEB said the grocer had not made an advertisement for a store in Fort Worth.

On Wednesday afternoon, Hillwood sent out a revised statement saying it had “unintentionally” included HEB in its announcement of the development, and that the grocer had not made any public announcements. The revised statement said a “large grocery store” would be built on the land. HEB owns the property.

The new additions are expected to be located north of the Heritage Trace, on the east side of Hillwood Parkway and adjacent to Bluestem Park. The press release said the construction would be part of a 30,000-square-foot dining and entertainment destination in the “heart of Alliance Town”.

“Parkside at Alliance Town Center continues to be a destination for the region and I’m excited to welcome some new additions to serve our growing community,” said Mark Miller, Hillwood’s senior vice president of retail development, in the release. “Torchy’s, CAVA, Black Rifle and Dash Nail Spa diversify our existing retail, dining and entertainment options, fostering strong community engagement and building on the vibrant atmosphere of Alliance Town Center.”

HEB . Expansion Timeline

According to the contract documents, HEB has agreed to build a store in Alliance by August 2026.

In April 2021, former Fort Worth City Council member Carrie Moon announced that HEB had purchased the site on his Facebook page, but the company did not confirm that it owns the land or intends to build on it.

The contract states that HEB is required to build a supermarket within 66 months of contract execution, which took place in February 2021.

HEB purchased the property on December 23, 2019.

Fort Worth councilman Alan Blaylock, whose district includes Alliance Town, said residents in neighborhoods around Heritage Trace Parkway were surveyed in 2006-2007 when the area was first developed and the first thing people wanted was a grocery store like HEB. center.

“Hopefully we’ll see more in the future,” Blaylock said.

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The way is cleared for Parkside in the Alliance Town Center development, which will be anchored by Fort Worth’s first HEB grocery store. Debra Hill Courtesy of Hillwood

While HEB has stores in Hudson Oaks and Burleson, the store in Alliance will be its first in Tarrant County.

“HEB owns a number of properties across the region and is very strategic about when and where they make investments,” said Robert Stearns, Fort Worth’s chief economic development officer, in an emailed statement. “We are excited that they are moving forward with this store in one of the fastest growing areas of Fort Worth, and I hope to see other investments over the next few years.”

The news comes weeks after the grocery chain announced the opening of a location in Allen in mid-May.

The Fort Worth HEB site will join a recent expansion in North Texas, with an authorized site in Forney, a city in Kauffman County about 55 miles east of Fort Worth, which was announced in March.

HEB has also launched grounds at locations in McKinney, Plano, and Frisco.

Construction of the location in Forney has yet to begin, but the McKinney store is expected to be completed in 2023, and Plano and Frisco stores are expected to open in the fall.

HEB purchased land in Mansfield in 2016, but six years later no movement has been made on when construction will begin. During the February 10 City Council meeting, the Mansfield City Council addressed HEB leaders present at the meeting about the need and desire to begin construction.

Mansfield Council member Casey Lewis promised the city would do anything in its power to work with HEB to make the store happen. Despite encouraging words from council members and the mayor, company leaders have not set a time frame for when the property will be broken ground.

On Project Plano, Juan Carlos Roque, vice president of food and drug for the northwest division of HEB, told Star-Telegram that the company is not in a rush to make decisions about expansion.

“We started here [in Plano and Frisco]but clearly we are committed to Metroplex,” said Rock. “Our focus is on servicing the Metroplex over time in all of our formats.”

In a March poll published by Star-Telegram, 2,243 out of 2,267 respondents said they wanted to see HEB in Fort Worth. While the new location will be about 20 minutes from downtown, it will be closer than the Burleson and Hudson Oaks sites, which are about 25 minutes away.

Parkside Development

Parkside development began in late 2017. Phase one on the west side of Hillwood Parkway features dining options with spacious patios overlooking Bluestem Park, including Grub Burger Bar, Shell Shack, First Watch, and MOD Pizza, according to the release.

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An artist’s rendering of Parkside at the Alliance Town Center development, which will be anchored by Fort Worth’s first HEB grocery store. Courtesy of Hillwood

New additions will include Torchy’s Tacos, “a fast-paced Austin-based taco brand known for its street tacos and addictive green chile,” the statement said.

The statement reads that CAVA’s Mediterranean restaurant chain “continues to grow its presence in the region, offering a fast-paced, delicious and healthy restaurant experience.” CAVA’s menu includes salads, cereal bowls, pita and homemade juices.

The Black Rifle Coffee Company, founded by the veterans, “imports high-quality coffee beans from around the world and offers a range of subscription options,” the statement said.

Another addition will be Dash Nile Spa, which offers luxurious manicure and pedicure services.

“The Parkside at Alliance Town Center is designed to complement the natural surroundings and seamlessly integrate with Bluestem Park with easy access to walking and biking trails,” said Hillwood’s release. Complemented by spacious and inviting courtyard spaces, the project overlooks the stunning landscape and creates a relaxed yet sophisticated atmosphere.

With the addition of the newly announced businesses, “among other matters currently under negotiation, less than 3,000 square feet of retail space remains available on Parkside, demonstrating the area’s popularity and growth,” the statement said.

About the alliance

Alliance Town Center is a 900-acre mixed-use development within the larger 27,000-acre AllianceTexas area developed by Hillwood, upon which the Fort Worth Alliance Airport is anchored. Alliance Texas is home to 559 companies that have created more than 63,000 direct jobs and has approximately 53 million square feet of developed commercial real estate assets, the statement said.

The area also includes residential communities.

The cumulative economic impact of the development since 1989 is estimated at $100.6 billion, Hillwood’s statement said.

Writers Harrison Mantas and Megan Cardona contributed to this report.

This story was originally published June 8, 2022 9:48 am.

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Jessica Harkay is a Star-Telegram breaking news reporter. Jessica is a Baylor graduate and joined the Fort Worth team in 2021 after working as a breaking news reporter at the Hartford Courant and training at the New York Daily News.

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