Gelato Anita has opened a new location in New York City

There are a plethora of ice cream shops all over New York – but there aren’t many gelato destinations in the city (yes, the two desserts are very different from each other). So when a new gelato shop opens, we’d better suggest that fans flock to it right away—especially if we’re talking about a tried-and-true concept like Anita, the Israeli store that actually operates a location on the Upper East Side.

Now open at 1141 Broadway, near 26th Street, the brand continues the legacy of its companion destinations by offering a selection of over 150 different types of 100% handcrafted gelato, syrup and yogurt, plus a variety of toppings. .

Just as in Israel, Australia, Spain, Puerto Rico, Cyprus, and Uptown New York, traditional flavors share the display space with more creative offerings, such as milk chocolate, salty pretzels, rum and raisins, honey and caramel popcorn, pretzel bread, chestnuts with hazelnut cream and grapefruit Campari, to name a few.

After the success of Anita Gelato in Tel Aviv [and other destinations]”New York has been the clear place for the brand to continue and grow internationally,” said Adi Avital, co-owner of Anita, in an official statement. New York is the capital of the world and we chose to launch it on the Upper East Side because of the neighborhood’s residents and ambiance – which reminded us of Neve Tzedek, the first neighborhood we opened in Israel. Now with Anita based in New York, we’ve decided to offer our unique offering downtown, where we know the brand is already familiar and loved.”

Photo: Courtesy of Anita

We will also be pleased to know that the company plans to open new locations in both Miami and Los Angeles later this year.

Lest you think Anita is a randomly chosen name, think again: The store’s nickname is an ode to Anita Avital, Addie’s mother. In fact, the gelato series originated in Anita’s Kitchen in Netanya, Israel, in 1998.

Anita, a single mother of four (and grandmother of nine!), started making traditional Italian gelato at home with her son Nir in the late 1990s using a small ice cream machine. Having gained popularity among their neighbors and when they were sold off a wagon on weekends by Nir, the duo decided to open their first store in Tel Aviv in 2002.

Fast forward two decades, and today, there are four Anita stores in Tel Aviv, as well as others around the world. Needless to say, New York has the honor to be home to two of them.

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