High Demand for Keto Products in 2022

Many consumers have adopted a low-carb diet in recent years with increased interest in healthy lifestyles. Small companies are emerging to service the increasing demand and some of the major food and beverage manufacturers have entered the keto market.

Interest in this category has risen dramatically. keto product launches doubled between June 2020 and May 2021, food navigator reported, citing data from Mintel’s global new products database. New keto offerings accounted for 2.3% of all food and beverage products introduced in that period, compared to 1.2% of all product launches from June 2019 to May 2020.

Looking at the next 12 months, a number of food industry watchers and stakeholders anticipate that the keto category will continue to shine as more innovative offerings come to market.

Image courtesy of HighKey

Keto products startup HighKey offers a wide range of products from snacks to bread mixes.

component suppliers Glanbia . Nutrition And the Great Custom Component Set Include keto in their rankings of this year’s best diets. 1,173 registered dietitians (RDNs) recently surveyed by Pollack Communications and Today’s Nutritionist The keto diet ranked as the second most popular diet trend this year after intermittent fasting. Flavor Factory flavor He says, “Slight increase in new product releases [are] It is expected to hit store shelves in 2022.”

“The staggering volume of Google searches for keto snack options indicates continued consumer interest in convenient, fun, and keto-friendly eating options,” Galanbia wrote in her predictions for 2022 trends. Bars, Rhythm Superfoods Kale Chips, and CHOMPS Grass Fed Beef Jerky Meat Snack Sticks have become popular snack options.”

Several prominent players in the food industry have either entered the keto market or consolidated their current foothold in the space in 2021. Conagra Brands inserted “Healthy Choice Zero” keto-friendly frozen meals in June, and the company debuted a new keto-friendly, sugar-free food from Reddi-wip before last Thanksgiving. Flour Factory Enthusiastic Mills She unveiled a new keto and net carb flour blend back in March. Hershey Company Closed acquisition of keto-friendly sweets company night sweets In the middle of 2021 Nestle Health Science It announced in November that it was launching a study to see if the company’s ketogenic supplement is effective in reducing episodic migraines.

Image courtesy of Conagra BrandsKeto_Fri friendly_Blackberry_Smoothie_with_Reddi_wip_Zero_Sugar.jpg

While this is happening, some of the smaller specialty companies that have sprung up to cater to the keto market are expanding their production and reach. HighKeyEx-led keto snack maker general mills CEO, Joe Ens, began selling his products in Costco stores last year. distribution of Rebel Creamery Keto ice cream will expand to many more traditional grocery stores in the United States through 2021. Powder & Bulk Solids expects that other emerging brands that have grown in the market through direct selling to consumers will have more success at retailers.

“There has been an influx of keto products in the market and more will come next year [2022]Joseph Chen, CEO of consulting firm Leo & Dragon . said Food Institute In a December post. “Consumers are becoming more familiar with keto products and want more control over their sugar intake.”

All of this bodes well for the future of the keto class. Large conventional food and beverage manufacturers can leverage their scale, production expertise, and marketing intelligence to offer keto versions of traditional staples such as cake mixes, as well as their extensive research and development capabilities to bring new and innovative products to consumers. There are also plenty of opportunities for small and medium businesses to capture market share with delicious on-trend offerings.

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