Ice cream prices affected by inflation, but expect Sunday National Ice Cream Day deals

Experts told Axios that ice cream prices continue to rise but the demand for frozen treats has not thawed.

The Big Picture: Ahead of National Ice Cream Day on Sunday, the latest consumer price index found that ice cream prices for June were 12.5% ​​higher than last year and 3.1% higher than the previous month.

  • Overall CPI rose 1.3% in June alone, bringing last year’s price gain to 9.1% — the fastest annual pace since November 1981, according to a report by Neil Irwin and Courtenay Brown of Axios.

Yes, but: Inflation also affected other dairy products.

  • Eggs are up 33.1% compared to last year.
  • Margarine is up 34.5% and butter is up 21.4% from last June.
  • Milk is up 16.4% from June 2021.

what are they saying: “Categories like ice cream are seen as discretionary, but it’s also a small bonus that shoppers will still buy during inflation because they are looking for some small ways to treat themselves as they look for other areas to cut spending,” Ben Winkoop, a grocery expert with Blue Yonder, told Axios.

  • Brooke Tomasetti, director of financial education at Carbon Collective, a San Francisco-based investment advisor, said the demand for cold treatments increases in the summer.
  • “The same consumers who will put off expensive purchases are more likely to splurge on small luxury items – like taking the family to the ice cream parlour,” Tomasetti said.
  • “Sometimes an activity like getting ice cream for dessert as a replacement for a full meal can cut some of it down for savings,” Neil Saunders, managing director of retail at GlobalData, told Axios.

while, Consumers can also save money by buying brands of ice cream in stores, Saunders said.

  • Wynkoop expects brands to offer more discounts to consumers, including digital coupons or rebates.
National Ice Cream Day Offers

Zoom out: Sunday, July 17th is National Ice Cream Day and July is National Ice Cream Month, which provides a inflationary break with free deals and offers at restaurant chains across the country.

Here are a few of the best Sunday deals available at participating locations:

  • Baskin Robbins: Get $5 off any purchase of $15 or more from Sunday through July 23 in-store and online. Use the code BECOOLER at checkout for online orders and scan a coupon from the chain’s app to redeem the deal at ice cream parlors.
  • Carvel: Visit Carvel Sunday and grab a mini cup or cone of fluffy ice cream Buy one, get one.
  • Dairy Queen: With Chain App Sunday, get $1 of Dipped Cone, excluding baby cones.
  • Whole Foods Market: Now through July 19, get 25% off ice cream and frozen desserts. Basic members can save an additional 10%.

What’s Next: Check out Axios.com on Sunday mornings for more ice cream deals.

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