as stated in observer Last week, Portillo’s, a Chicago-land-based hot dog provider, sent a Beef Bus food truck to North Texas over the next few days in anticipation of opening its first Texas location this fall.
The first stop on Monday, July 11, was near their final home at The Colony, and promised to be an event for ex-Chicago lovers, hot dogs, and Italian beef in general. With great anticipation, I entered the address into the GPS and started the trip just in time arriving 30 minutes before the start time, just in case there was a line or something.
we will. The physical address provided turned out to be the actual address of the entire Grandscape complex. It’s a huge area, with hundreds of acres of parking, shopping areas, food centers, and theaters, with streets winding all around like strings of spaghetti in a very large bowl. And a little shade. After parking, as soon as the GPS announced that the destination had been reached, the journey began, searching for the elusive Portillo truck. It wasn’t at the mentioned address, that was for sure.
Other people were walking around with searching looks on their faces, many of them wearing Chicago Cubs T-shirts, Bears hats, and Chicago flag T-shirts. We all knew what we wanted, and none of us could find it. We walked this way for a block or so, but nothing. So we walked this way for a block or so. nothing. We found a dining hall. no. We walked almost all the way to the Nebraska furniture market, but even so, this band of ex-Chicago patrons couldn’t locate the food truck.
Maybe it was just a rumor on the Internet? Calls were made, social media checked, and sure enough, other people were eating Portillo dogs and beef. One of the spouses was on the phone with their daughter who somehow found it and was trying to direct them. “We are right near Giant A in the building near Nebraska. Which way are we going?” We listened. Every man was for himself.
We asked a Grandscape employee on a golf cart (because this area is huge again) where the Portillo truck was. “Oh, you can’t miss it. You will see all the cars.” But we couldn’t see all the cars.
After about 20 minutes and some calls we learned that it was actually at the intersection of Grandscape Boulevard and Destination Drive, which was a quarter mile from the location marked on their website and was not even visible from the lie that was 5752 Grandscape Blvd.
Many of us at this point probably walked within close to a mile in 100-degree weather for nearly half an hour. We were hungry (it was past lunchtime), a bit cranky and wanted a Portillo fix. Soaked in sweat, hair looking like a wet mop, and aching legs, our small group of a dozen brothers in arms at the Great Portillo Beef Truck Hunt in ’22 finally found it, but we had to be about 50 yards away before the truck and the long line showed up. Too many people waiting. The van was open about 15 minutes ago, but we were told the line was about 2.5 hours long.
Exhausted and supposing they ran out of food by the time three hours had passed, and because the day was going to be getting hotter, we decided to go home, because we had not stupidly thought of bringing sunscreen to the sausage stand.
Before we left, we soaked up the wonderful scent and spoke with two Portillo representatives: Sarah Wirth, Senior PR Manager, and David Fisher, Field Marketing Coordinator.
They were pleasantly surprised by the turnout, and Fisher explained, “We have our own shopping and ship program, where people can order Portillo and have it shipped straight to their home, and this area, specifically, is where we saw a lot of shipping going out, which is what helped us determine where to expand.” “.
Al’s Beef in the Chicago area invaded North Texas a few years ago, and it wasn’t as successful, lasting more than a year. When asked how Portillo hopes to avoid the same fate. “We know we do our best when we get food in people’s mouths, so we let people sample, so it really builds on that early on, making sure everyone knows who Portillo is, what we’re up to, and that our focus is quality and fun,” Wirth said.
While the majority of people in line appear to be Chicago transplants, Portillo knows they will have to appeal to a broader market of past patrons and believes the food will speak for itself in this regard.
Wirth and Fisher wanted to emphasize that Instagram and Twitter It’s the place to track Beef Buses, and it should be noted that the Instagram page has the truck’s location intersection rather than the numbered address on the web page, so maybe keeping up with it on social media is really the way to go. After a few special events over the remainder of the week, they’ll be at AT&T Stadium this weekend. How hard is it to find? there?