The integrated Kelseys campaign features billboards across Ontario And the Eastern Canada Including a pop culture reference praising the signature appetizer
TorontoAnd the 4 July 2022 /CNW/ – As the road trip season begins, Kelseys Original Roadhouse celebrates its bestseller – the legendary Four Cheese Spinach Dip – in an integrated ad campaign titled “Dip Dip Hooray” via OntarioAnd the St. John’s And the Moncton.
Launched in mid-June, the campaign takes advantage of digital and adorable billboards along with drooling 3D cheese clouds, with the goal of leaving guests yearning for their next visit.
“The four cheese spinach dip is one ingredient that has become synonymous with the brand over our 40-year history,” he says. Shannon LawlerDirector of Marketing, Kelseys Original Roadhouse. “It’s an item on the menu really loved by our guests and social media followers and often imitated, but never repeated..”
The billboards were carefully curated with fun sayings including “Dip Dip Hooray” and “Oops we Dipped it Again” to capture the attention of guests. The locations of the billboards correspond to the location of the Kelseys road trip brand, placed on routes to popular summer road trip destinations and in close proximity to Kelseys’ 67 locations. These include BarryAnd the HamiltonAnd the LondonAnd the MississaugaAnd the MonctonAnd the OshawaAnd the OttawaAnd the PeterboroughAnd the St. John’s And the Toronto.
The campaign is accompanied by a TV commercial for Kelseys stock titled “Take a Trip Down the Block”, digital ads, influencer activities and a direct mailer. This campaign has been amplified with a free Four Cheese Spinach Dip on Kelseys.ca and the chance to win a free year-long spinach dip by participating in the #dipchallenge.
The campaign was created by TorontoOstrich Studios, with production agency hybrid managing all creative tasks. Genuine Media implemented the media purchasing process, which managed all digital billboard and advertising purchases.
Visit Kelseys.ca for a FREE Spinach Deal!
About Kelsey’s Original Roadhouse
Kelseys is Canada Original Roadhouse, since 1978. With 67 locations across Canada in the first place OntarioBeside Moncton, New BrunswickAnd the St. John’s, Newfoundland. Inspired by the unrestrained spirit of zip-lining and classic road building, the rules at Kelseys are different. It’s where you go to eat the way you want to eat, drink what you want to drink and be what you want to be. It’s where you nurture your adventurous spirit craving something a little different – a little more authentic. Kelseys Original Roadhouse. Origin is our middle name. For more information on the Kelseys Original Roadhouse brand story and our local restaurants and initiatives, visit us at www.kelseys.ca.
About the recipe
Founded in 1883, RECIPE Unlimited Corporation is Canada The largest full-service restaurant company. The company owns and/or operates some of the country’s most well-known brands including Swiss Chalet, Harvey’s, St. Hubertbarrel MontanaKelseys, East Side Mario’s, New York Fries, Fionn MacCool’s, Bier Markt, The Landing Group of Restaurants, Original Joe’s, State & Main, Elephant & Castle, The Burger’s Priest, The Pickle Barrel, Marigolds & Onions, Blanco CantinaAñejo, fresh and premium quality kitchens.
RECIPE’s famous brands have established the organization as a nationally recognized franchisor. From March 27 2022Recipe, has 21 brands and 1,251 restaurants, 82% of which are operated by franchisors and joint venture partners, and operates in many countries including CanadaAnd the United States of AmericaAnd the Kingdom Saudi ArabiaAnd the India and Emirates. RECIPE shares are traded on the Toronto Stock Exchange under the ticker symbol RECP. More information about the company is available at www.recipeunlimited.com.
SOURCE Recipe Unlimited Corp.
About the ostrich:
Founded in 2018, OstrichCo is a brand, digital innovation and product development studio based Toronto and New York City. Ostrich collapses brand design, technology, media and production into one seamless workflow to bring new ideas and innovations to market faster, cost-effectively and with a more urgent connection to human needs. // Founding Network Member: By Network | bythenetwork.com
SOURCE Kelseys Original Roadhouse
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