KEURIG DR PEPPER to acquire global rights to the non-alcoholic brand

The acquisition provides the company with a new platform that complements the ready-to-drink alcoholic beverages portfolio and non-alcoholic businesses in Canada

Burlingtonmas, fresco, TexasAnd the June 23, 2022 /PRNewswire/ — Keurig Dr Pepper Inc. (NASDAQ:KDP) today announced a definitive agreement to acquire global brand rights to the ready-to-drink and non-alcoholic cocktail Atypique from Station Agro-Biotech, Inc. Quebec– A based company specializing in the manufacture and marketing of alcoholic and non-alcoholic beverages. Terms of the deal, which is expected to close in the early fourth quarter, were not disclosed.

Atypique is a very unique offering in the emerging and rapidly growing non-alcoholic cocktail segment, providing a range of ready-to-drink cocktails, such as margaritas, gin, tonic and mojito. in Canadanon-alcoholic cocktails have grown more than 30 percent in retail dollar sales over the past year, and Atypique now holds a 42 percent market share of that segment, where it is distributed.

The agreement includes a multi-year collaboration between the two companies to support the accelerated growth of Atypique, leveraging Station Agro-Biotech’s expertise in research and development in this category and KDP’s strong sales and distribution network.

“At Keurig Dr Pepper, we strongly believe in innovation to drive growth to meet consumers’ evolving beverage needs,” Ozan Dokmigoglu, Chief Financial Officer and International Head. “We are excited to add this new platform to our strong portfolio Canada, and global rights to Atypique provide optional to further expand the brand’s growth potential. ” Olivier LemerKeurig Dr Pepper Canada President, added, “Atypique is a great complement to our successful ready-to-drink liquor portfolio, and we look forward to continuing to innovate around this brand to drive accelerated growth.”

“We were looking for the best way to take Atypique to the next level. This agreement represents an exceptional opportunity to work with a leading company in the beverage industry, and Keurig Dr Pepper will bring market knowledge and strength to the Atypique brand,” Jonathan Rubin, Head of Station Agro-Biotech. “At the same time, we’re excited to have the opportunity to continue to grow and innovate within a category in full swing and have more time to spend doing research and development in the broader beverage space.”

Etienne Boulay, co-founder of Atypique, former Canadian soccer star, TV and radio host, added, “Atypique aims to push the boundaries of the ready-to-drink industry by offering out-of-the-box, standard products, and this collaboration will allow the brand to continue to do So. I can’t wait to see where this Atypique will take.”

About Keurig Dr. Pepper
Keurig Dr Pepper (KDP) is a leading North American beverage company, with annual revenue close to $13 billion and approximately 27,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice, juice drinks and blenders, and markets the No. 1 coffee brewing system in the United States and Canada. The company’s portfolio of over 125 owned, licensed and partner brands is designed to meet virtually any consumer need, at any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai® and Mott’s® and CORE® and The Original Donut Shop®. With its strong sales and distribution network, KDP can deliver a range of hot and cold beverages to nearly every consumer point of purchase. The company is committed to responsibly supplying, producing and distributing beverages through Drink Well. I do well. Corporate responsibility platform, including efforts related to circular packaging, efficient use of natural resources and supply chain sustainability. For more information, visit www.keurigdrpepper.com.

About the Agricultural Biotechnology Station
Located in the heart of Saint-Hyacinthe Agri-Food Technopole, Station Agro-Biotech specializes in the manufacture and marketing of alcoholic and non-alcoholic beverages. It has its own laboratory dedicated to research and development and focuses on innovation during the creation process.

Station Agro-Biotech brings together several companies under one roof, including the Noroi Distillery and Le Bilboquet Micro Brewery and Atypique Non-Alcoholic Beverages.

Distributed in more than 3000 food stores around QuebecVarious products can be found on the shelves of grocery stores, specialty stores, convenience stores and in SAQ. The company established in 2019 is also developing its overseas marketing Quebec. Learn more about Station Agro-Biotech: stationabt.com

Learn more about Atypique here: lesbreuvagesatypique.com | Instagram | Facebook | Youtube

Call:
Katie Gilroy
Keurig Dr Pepper
781-418-3345
[email protected]

Source: Keurig Dr Pepper Inc.

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