Kraft will literally pay you not to make cheesecake this holiday season: NPR

Earlier this month, customers were able to pick up the cream cheese from a Manhattan grocery store. But the Kraft Company, which owns Philadelphia cream cheese, is hoping to dispense with the popular baking ingredient.

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Earlier this month, customers were able to pick up the cream cheese from a Manhattan grocery store. But the Kraft Company, which owns Philadelphia cream cheese, is hoping to dispense with the popular baking ingredient.

Spencer Platt / Getty Images

Supply chain problems are the gift that keeps delivering this holiday season. And the last unlucky recipient seems to be everyone’s favorite toast.

The cream cheese scare started earlier this month when New York times I mentioned takeaways all over town were scrambling to get a shimmer. And it grew just last week when the popular Junior’s Cheesecake chain said it was periodically halting production of its premium product, citing insufficient supply for the key ingredient.

Food distributors and company spokespeople say there are many factors to blame, from labor shortages and scarce packing supplies to continued demand as more people eat breakfast at home and bread with cream cheese (two particularly epidemic-friendly pastimes). ).

And where some people see a national disaster, others see a (somewhat cheesy) marketing opportunity.

Kraft Heinz, which owns the Philadelphia brand, is offering to compensate thousands of holiday shoppers $20 each for desserts they bake or buy that don’t contain any cream cheese.

Its website reads: “You may not be able to find Philly to make cheesecake.” “So get any other candy on us.”

Spread the Feeling will run Friday through January 4th, but candy lovers will only have two days to try and secure a spot. The company says that 10,000 online reservations will open at noon on Friday ET, and another 8,000 will be available at noon the following day.

Customers who successfully book a reservation will receive a one-time use link. They can then purchase any ingredient of the candy or dessert from a store or restaurant between Friday and December 24 and use this link to send their dated receipt for redemption by the end of the day on January 4th. A bonus of $20 in two to four weeks.

“This year, turn your famous cheesecake into those famous brownies, finish your meal with a friendly fight over the last holiday cake, and share some cookies,” the narrator says in a brief video ad. “Anything that makes you feel anything in that cheesecake hole in the heart of your vacation.”

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The company said the demand for its cream cheese was high even before the festive season.

Kraft Heinz told CNN Business that retail demand jumped 18% in 2020, and the company is shipping 30 to 35% more cream cheese to restaurants than it did last year.

If you have to skip the cheesecake this Christmas, you can at least try another treat on a dime a dozen from Kraft. Plus, there are plenty of cream cheese alternatives—not to mention dairy-free desserts—out there.

This story also appeared in The morning edition live blog.

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