Leftovers: Ace Hardware scoops of paint-inspired ice cream; Fyxx Health bites into cookies

Leftovers is our look at some of the product ideas popping up all over the place. Some are interesting, some look amazing and some are the kinds of ideas we would never dream of. We can’t write about everything thrown at us, so here are some leftovers pulled from our inboxes.

Benjamin Moore-inspired ice cream is making its way to Ace Hardware

On National Ice Cream Day, brands introduced flavors ranging from Kraft macaroni and cheese to pizza-inspired scoops. But unlikely ice cream company Ace Hardware has a new twist on the frozen treat this year on Memorial Day: pints inspired by Benjamin Moore’s paint cans.

The world’s largest retailer-owned hardware co-op has jumped into National Ice Cream Day on July 17 with a home improvement (and ice cream)-inspired promotion. Since people tend to say they’ll arrive at home improvement projects “one day,” Ace Hardware declares July 16 “Some Day.”

People who fill out an online survey about their home improvement plans will be entered into a raffle to win a free pint of paint-inspired ice cream. There will be a poll in an Instagram Story on July 17 to give people in New York, Chicago and Los Angeles a chance to win a bonus paint-inspired ice cream. The Ace Hardware ice cream truck serving paint-inspired cuisine will arrive at a surprise location on July 17th.

And yes, the ice cream is really inspired by paint. Made by private label manufacturer Ace Hardware, the four flavors of ice cream contain pint containers that look like paint cans and are flavors that match Benjamin Moore’s paint colors – French White, Mint Chocolate, Strawberry-n-Cream and Cocoa Brown.

It’s not uncommon for paint to be inspired by and named after food. The paint colors have a variety of exciting names, which the companies said are meant to evoke passions, feelings, and desires in people who might choose them. Choosing the right names for paint colors is essential, Natalie Ebel, co-founder of Direct-to-Consumer Paint, told The Associated Press in 2020.

“Each name was chosen to evoke an emotional connection. We have been inspired by real people, places, things and moods.”

But how often are those impressively named forms turned into food? This is probably fairly rare, considering that drawing and snacks generally don’t mix. Then again, how often do people go to the hardware store in search of ice cream? Ace Hardware basically answered that question: It’s the kind of “Some Day” thing that happens.

Megan Boyinsky

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Courtesy of Fyxx Health

Fyxx Health takes up little space for snacks with vitamin cookies

Fyxx Health aims to elevate the $43 billion snack category by offering what it claims is a first of its kind: a low-sugar, low-carb vitamin cake.

The treatment includes several vitamins and minerals that many people find themselves lacking today, including vitamin D, vitamin B12, calcium, magnesium and zinc, the company said. The new cookie complements other items from Fyxx for various purposes, including heart-healthy cookies, immune-boosting beverage products, energy-boosting coffee powders and carrot-based desserts.

Sung Park, founder and CEO of Fyxx Health, said in a statement, “We believe in putting the good into the fun. We remove guilt and add the good. Even the healthiest and most well-meaning people among us deserve a treat. And what’s better than a nutritious cookie in disguise? In a naughty outfit?”

Fyxx was founded by Park in 2019 after emergency open heart surgery forced him to address his diet and lifestyle. The mission, according to the company, is to make healthy eating easier and accessible through fun and familiar foods.

As consumers look to balance their craving for a snack with an increased craving for healthy food, cookies like those loaded with vitamins can be prepared to capture a larger share of the booming market.

The global healthy snacks market is expected to reach $152.5 billion by 2030 at a compound annual growth rate of 6.6%, according to a report by Grand View Research. The company noted that the food industry has benefited from increased consumer interest in snack foods rich in vitamins and proteins and low in calories.

But despite this opportunity, Fyxx finds itself up against other startups in the industry and heavyweights that offer their best snacks for you.

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