Overview of the work of the Rebel Creamery class:
- From: Two ice cream buyers sue Rebel Creamery
- Why: Couple say the ice cream company is deceiving consumers about how healthy their ice cream is
- where: California Federal Court
Rebel Creamery operates a deceptive marketing scheme to convince consumers that high-fat ice cream products are healthier, and healthier than other products, a new class-action lawsuit alleges.
Plaintiffs Angela Davis and Bonnie Bennett filed a class-action lawsuit against Rebel Creamery LLC on July 13 in California federal court, alleging a violation of state and federal consumer laws.
They claim that Rebel sells a variety of ice cream flavors using a deceptive marketing campaign focused on claims that appeal to health-conscious consumers.
They claim that the campaign stresses the importance of fat consumption, the health benefits of high-fat diets, and the healthy nature of Rebel ice cream products.
For example, all of the company’s products are claimed to have a description printed on the label that states that common benefits people may experience when following a low-carb, high-fat diet are weight loss, increased energy, appetite suppression, and mental clarity.
“However, this is false, misleading, and deceptive because the defendant’s products contain large amounts of unsafe fats that increase the risk of serious health problems, including coronary heart disease – the number one killer of Americans each year,” the lawsuit states.
The lawsuit alleges that the company charged more than the product’s value to the product
By comparison, each flavor of Rebel’s has more saturated fat per serving than a King’s Cheeseburger, Arby’s Classic Roast Beef Sandwich, KFC Fried Chicken Breast, or three large orders of McDonald’s fries.
Prosecutors say that in stark contrast to the healthy representations, Rebel’s products contain unhealthy levels of saturated fat. As a result of its marketing, it charged more for the product than it was worth, they say.
The plaintiffs are looking to represent anyone who has purchased the company’s products in the United States, as well as a subcategory of California.
They sue for violations of California consumer laws, breach of warranty and wrongful enrichment.
They are seeking a class action affidavit, which is an injunction that prevents the company from continuing its alleged marketing practices, damages, profit offsets, fees, costs, and jury trial.
Recently, a class-action lawsuit was filed accusing Whole Foods of incorrectly naming their organic chocolate ice cream bars. I refused by a federal judge in Illinois.
Meanwhile, Van Leeuwen ice cream voluntarily remembers 2,185 14 oz. Pints of non-dairy frozen “oat milk brown sugar” as it may contain traces of unauthorized tree nuts.
What do you think of the company’s marketing of its own ice cream? Let us know in the comments!
Plaintiffs are represented by Good Gustafson Aumais LLP, Shenaq PC, The Keeton Firm, LLC.
The Class Action Lawsuit from Rebel Creamery he is Angela Davis et al., v. Rebel Creamery LLCCase No. 3: 22-cv-04111 in US District Court for the Northern District of California.
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