Shop online and save 20% at the largest Japanese food court in Europe

This is an article sponsored on behalf of the Japan Center.

Hosting a DIY sushi night? Want to add a beautiful drink bottle to your drink cabinet? Craving for those instant noodles you tried once in Tokyo and haven’t been able to find since?

Japan Rescue Center!

More than 3,500 groceries and trendy goods from Japan – and Asia more broadly – are waiting to be discovered on the new website of Europe’s largest Japanese food court. And we’ve got you an exclusive 20% discount!

The flagship store in Japan Center in central London. Photo: Stephen Gossi

While the main Japan hub in central London is well worth a visit for Japan lovers (you can find it just off Leicester Square), their online store offers a great selection of food, drinks, homeware and gifts for people all over the world. Yes, outside reader, that might just include you – Japan Center now ships to 26 countries across Europe and America.

Let’s take a look at some of the delicious things you can have delivered to your door…

Food Storecupboard

Stock up on essentials to create truly authentic, first-class Japanese feasts at home. From udon to ghee to yakisoba, you’ll find every type of noodles you can think of on the Japan Center website, as well as rice, tofu, and delicious dashi.

There’s also a huge selection of condiments, sauces, and seasonings from some of the best Japanese brands (we’ll do untold things for Kewpie Mayo).

Not sure where to start your culinary journey? Check out the site’s inspiration section full of food blogs and recipes.

DIY kits and frozen feasts

New to Japanese cooking? Gently relax with the meal set! Recreate Shoryu’s signature ramen and buns, restaurant-quality sushi rolls, or matcha-bread buns—much less than doing it all from scratch.

You’ll also want to check out the exciting freezer section at the Japan Center if you love convenience but don’t want to sacrifice quality. Here you will find vegetable gyoza, wagyu meat, traditional fish cakes and more.

sweet treats

Do you like sweets? From fresh baked goods like watermelon pan and mochi donuts to Japanese sweets and snacks, Center of Japan has you covered. You can also find several different types of ramon soda.

tea time

A wide range of loose and packaged green teas are also available at We’re talking premium sencha, genmaisha nutty or fun oolong. You can even grab a teapot and some pretty ceramic tea cups in the lifestyle section of the website to give a real sense of occasion to your cup at 4pm.

for abundance

Are you looking for something stronger? Feast your eyes on Central Japan’s selection of rice wines, curated by in-house sake sommeliers. Choose from delicate junmai daiginjo, fruity and luscious liqueur, and more. DIY flights and cocktail sets are also available.

Asian tastes

Take your flair from Japan to Taiwan, Korea, Singapore and beyond. The center of Japan has sweet and savory goods from across East and Southeast Asia, including seaweed flakes, gochujang red pepper paste, and hot and sour soups—to name a few.

Are you feeling hungry yet? Head over to to start shopping. Remember, now our readers are getting 20% ​​off – just enter the code LONDONIST20 at checkout to redeem. Offer ends at 11.59pm on Tuesday, July 26th.

There is free UK delivery for orders over £65 And the You can choose a delivery date up to a month ahead for maximum convenience. There is even a multi-address feature that allows you to send gifts to different addresses in one order. This is Christmas arranged, then.

Happy shopping!

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