Downtown Lynn is a very diverse community. Young singles, couples, families, and seniors from all backgrounds call the area home. The only thing they have in common? The narrow neighborhoods that come with urban housing. Many also have one thing in common – dependence on public transportation.
Now they have one thing in common, with Sin City Superette opening in May. This little shop — the brainchild of Rachel Miller, chef/owner of Nightshade Noodle Bar and resident of Lynn — is tailored to the realities of cooking and eating in a small space, with small packages of fresh food, such as single butter sticks, half loaves of bread, or a dinner of sushi ready made.
“It’s a great job to build something that meets the needs of so many people in the community while enhancing the availability of fresh food,” Miller says of Sin City Superette, Lynn. “All of the new developments coming to downtown Lynn are mostly studios and one-bedrooms and geared toward people without children,” Miller says.
But these people aren’t the only ones who might need new things in small packages — Miller says people who live on a fixed income or rely on food stamps are better served by buying exactly what they need, when they need it, rather than ending up on five pounds. Rice or a whole head of broccoli. As food stamps have become more prevalent since the pandemic began, EBT was the first account I created, with a focus on serving the entire community.
The store offers groceries as well as prepared foods such as breakfast sandwiches, burgers (beef and vegan), poke bowls, and a rotating menu of sandwiches. Specials so far have included swordfish kabobs, ready-to-grill vegetables, shrimp bowls, and scallops ceviche. Desserts like homemade gelato and crunchy churros are also served.
The idea for sobrite was born in the early days of the epidemic. Miller’s Nightshade Noodle Bar had only been open for a few months when everything closed in March 2020, and she found that her neighbors were stopping by for staples, because nearby stores were closed or had no essentials.
“People would come to us to buy things like toilet paper and butter — things they couldn’t get because the grocery stores were closed,” Miller recalls. “We were also the only thing some people could walk to.” Which was critical with public transportation almost closed.
While buying things in small packages is usually more expensive, Miller has a different plan. With Sin City’s association with her restaurant, she realized she could take advantage of economies of scale to make items more affordable. The plan: buy in bulk, cook some in Nightshade, and reassemble some in Sin City. “I can buy a can of carrots, for example, and sell it in a variety of ways,” she says, explaining that most convenience stores need to buy less, pay more, and end up with less profit and much more risk. But if these carrots aren’t sold in superlite, she can take them off the shelves, roast them in Nightshade, and then sell them as ready-to-eat food.
Not only does this help with costs and profitability, but it also eliminates a lot of food waste – a collaboration that also exists with Sin City Sushi, the new take-out counter inside the Superlite. Run by Kathleen Chisholm, who previously ran sushi programs for Whole Foods, as well as her own catering company Sushi Mommie, Sin City Sushi uses Nightshade sushi fish in its takeaway, while Miller can use Chisholm fish trim in the restaurant’s various dishes.
“The interchangeability creates a lot of noise and inspiration,” Miller says, noting that Chisholm approached Miller with the idea of opening the counter, and the chef immediately saw synergies. “It will provide another great, fresh, and healthy protein option in our area,” Miller says. “Eating sushi is a big deal, especially since the lockdown. Sushi drives are becoming very popular.”
While aspects of the business make sense, Miller is driven to give back to the community she loves. Seniors will get free delivery, and in addition to food, the store also sells common over-the-counter medications, batteries, mouthwash, feminine hygiene products, and duct tape, making it easier for neighbors to get the things they need without the need for special manufacture. flights.
“We’re just trying to fill in some of the gaps in the kinds of businesses that are currently in downtown Lynn,” she says. “We just want to provide more options overall, and better quality of food at an affordable cost.”
Open from Wednesday to Sunday, from 8 am to 8 pm
71 Exchange Street, Lane, sincitysuperette.com