Subway seems unable to figure out why people love them

The Subway sandwich chain has built its success on being a fresh, healthy alternative to traditional fast food joints.

However, over the past few years, they seem unable to figure out why people don’t go there anymore. Here’s something: Try not to trick your customers into thinking your food is healthier than it is.

Running a restaurant empire is always a challenge. Trying to run a restaurant empire that lives up to health and vitality can be more difficult. The final challenge to Subway is that the tuna used in sandwiches is not 100% tuna. You can read more about whether or not Subway uses 100% real tuna here. The latest in this regard is a federal judge’s ruling that Subway’s claim of 100% tuna could be misleading to consumers.

According to Today.com, the judge’s ruling says:

“Although it is possible that Subway’s explanations are the correct interpretations, it is also possible that these claims refer to ingredients that a reasonable consumer would not expect to find in a tuna product.”

This isn’t the first time Subway has gotten into hot water with on-pitch dining. In 2020, an Irish court ruled that the bread used in chain sandwiches contained too much sugar to classify as bread in Ireland. The sugar content makes it a dessert. You can read more about it in the Guardian.

Oh, and we weren’t talking about chicken. Back in 2017, the Canadian Broadcasting Corporation reported that the oven-roasted chicken sandwich pie, and the chicken used in the Sweet Onion Chicken Teriyaki, was about half a chicken or less. In this case, Subway sued the Canadian Broadcasting Corporation and lost.

That doesn’t get into the full lawsuit over Subway’s long sandwiches, which are only 11 inches long. They fixed this as part of their lawsuit settlement according to Fortune.

I don’t know about you, but yes, most of these lawsuits, aside from her feet measuring just 11 inches long, make us wonder just how mature Sandwich Subway is. Or how much Subway cares about the quality of their food or how concerned they are about the quality of the food their customers put into their bodies.

Subway built its empire on a client who managed to lose a lot of weight by eating their sandwiches, which no matter how healthy or unhealthy they are, it’s not all that surprising if you limit servings, load up on veggies, and eat a lot less deep fried crap. Aside from a PR nightmare that turns out to be based on the client’s personality, pinning their success on health may not have been a good move.

Subway has spent the past two years trying to bring back customers with its “Eat Fresh, Fresh” campaign. And now the all-new list with twelve new subscribers.

What is lost in all this is the simple promise that Subway makes to its customers. We’ll make a fresh sandwich for you, which can be a healthier option if you care about what you order and what you put on your sandwich.

Tuna that may not be 100% tuna, chicken that is only 50% chicken, and bread that contains a lot of sugar don’t live up to that promise. Now you’d think, the chain was going to find out. What seems to have happened instead is that most of us have found that a sub from anywhere can be healthier than traditional fast food if you pay attention to what you put in the sub. And it probably tastes better than the Subway version of it.

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