Taco Bell and Cheese It have tongues wagging with a new tostada on a giant cracker

Taco Bell can’t get enough of the cheese — and so does Twitter.

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The Tex-Mex series teamed up with Kellogg’s K,
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Cheez-It for a new menu item they’re testing in California: Big Cheez-It Tostada. Essentially, the dish piles $2.49 of marinated beef, low-fat sour cream, fresh diced tomatoes, crisp lettuce and shredded cheddar cheese on top of a large Cheez-It cracker.

It appears to be 16 times larger than a regular Cheez-It cracker.

There’s also the $4.29 Big Cheez-It Crunchwrap Supreme, which features marinated beef, nacho cheese sauce, lettuce, reduced-fat sour cream, and sliced ​​tomatoes on a layer of giant Cheez-It, then everything is wrapped inside a tortilla and grilled.

Liz Matthews, Taco Bell’s Chief Food Innovation Officer, said in a statement that Taco Bell’s collaboration with Cheese It “gives our fans the opportunity to experience the real cheese and crunch they love from our brand in a whole new way.”

Not everyone can get it yet, though, as it’s only being tested at one Taco Bell location in Irvine, California right now. The restaurant will be available at 2222 Barranca Pkwy. for two weeks, or until supplies run out.

The news got a lot of tongues on Wednesday, leading Taco Bell and Cheez-It to trend in real-time searches on Google and on Twitter TWTR,
The news stirred up a lot of appetite for Cheez-It or Taco Bell to sell oversized crackers as stand-alone products.

Fast food chains are putting up with plenty of other marketing stunts for summer snacks.

Also on Wednesday, Arby’s and Procter & Gamble’s Old Spice announced a collaboration to stave off summer “meat sweats.” This $60 Meat Sweat Defense Kit includes: two Old Spice Anti-Sweat Sprays in Popular Scents; 1 pair Arby’s “MeatSweats” Limited Edition Roast Beef Plaid Sweatshirt and Sweatpants; gym towel and sweatband to wipe sweat; Plus an Arby gift card, “Because this whole thing starts with eating meat.”

yum fellow! Brand KFC takes “Finger-lickin’ good” literally with “Finger Sporks.” The red plastic hybrid spoon and fork fits over your finger to “make fun at family dinners,” according to a company press release. There’s also a ’90s-inspired media ad to show you how to handle it. You can get two free Finger Sporks by ordering the KFC Sides Lovers Meal on the KFC mobile app, KFC.com, or at participating KFC locations until July 12, while supplies run out.

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The shops offer ice cream and milkshakes flavored with soft glazed donuts. The donut series was a hit with special menu items and collaborations. “Our global campaign for Valentine’s Day and St Patrick’s Day and limited-time offers such as Twix and Rollo Donuts have resonated strongly with consumers, highlighting the opportunities for excellence and the power of gifting and engagement for the brand,” said CEO Mike Tattersfield. May, after Krispy Kreme’s first-quarter earnings and revenue beat expectations.

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He whipped Chocolatey Pretzel McFlurry at participating restaurants across the country for an undisclosed “limited time.” Soft vanilla blends with chocolate covered pretzel bits and a caramel swirl. or Wendy Wayne,
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Frosty added strawberry flavor to his menu this summer, claiming it’s one of the most requested items from customers.

What’s even less plausible, however, is that these restaurant chains are grappling with record inflation as much as everyone else. McDonald’s international chief said Golden Arches want to raise prices to manage inflation, although the company plans to take small steps rather than a big leap so as not to leave a bad taste in customers’ mouths. Wendy’s reported first-quarter earnings and revenue that missed expectations in May.

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