Deputy Director of the Agricultural Products and Markets Development Authority (under the Ministry of Agriculture and Rural Development), Lu Thanh Hoa, said that each market has its own criteria and selection of product imports.
In particular, the Chinese market prefers mango, longan, lychee, dragon fruit, watermelon, banana, rambutan, jackfruit and mangosteen. However, the EU market prefers canned and juicy tropical fruits. The markets of Japan, Australia and New Zealand love dragon fruits, mangoes, lychees and rambutans; While the US market is fond of grapefruit, mango, star apple, rambutan, longan, lychee and dragon fruit.
The United States now holds the largest market share for exported products in Vietnam, followed by China, Japan and the Republic of Korea (RoK). Each of them has its own technical barriers to trade.
For example, picky markets in the United States, Japan, Republic of Korea, Taiwan, New Zealand, Australia, Chile and Argentina require exported products to meet their technical standards and have a tracking system (growth area codes, packing company, agro-processing manufacturer). They send their technicians to Vietnam to check each shipment before exporting.
The EU markets of the UK, Belgium, Netherlands, Denmark, Spain and Italy require that exported products meet extremely high quarantine and food safety standards for certification before customs clearance. Any violation will be warned, and those shipments will be returned to the place of origin or destroyed with the import suspended temporarily.
ASEAN countries such as Thailand, Malaysia, Indonesia, Laos, Myanmar, Singapore, Philippines, Middle Eastern countries, Eastern European countries, India and Canada only need phytosanitary certificates.
To meet the requirements of various global markets, the Plant Protection Department reported that it is speeding up the issuance of growth area codes, the packing company for the needy in all governorates. To date, 3,646 growing area codes, and 1,798 packer company codes have been delivered so that they can export fresh fruits to other countries.
The Vietnam Sanitary and Phytosanitary Notification and Point of Inquiry (SPS) also warns that as many countries tend to constantly change their requirements on food health and safety, farmers and agricultural companies need to actively update this information to maintain their international market share. For example, the European High Commissioner for Health bans imports of neonicotinoids, which can easily be found in pesticides such as clothianidine and thiamethoxam.
Pesticide residues in imported products are an important criterion for global markets in the near future, along with production quality, hygiene and food safety. Therefore, farmers and agricultural companies must be well prepared to transcend these technical barriers.
Head of the Plant Protection Administration Huang Truong reported that besides exports of popular products such as mango, longan, lychee, dragon fruit, watermelon, banana, rambutan, jackfruit, pineapple, star apple and mangosteen, the Ministry of Agriculture and Rural Development is negotiating with other countries for more types of fruits such as passion fruit, sweet potato, durian.
The only thing left is the strong cooperation between farmers and agricultural companies to form a large fruit farm, with strict adherence to VietGAP and GlobalGAP standards in fruit growing to satisfy even the most picky markets. Also, the increasing case of counterfeiting area codes in exports should be eliminated as it may damage the reputation of Vietnamese products.