Wendy’s Franchisee Expands Its Portfolio With Eggs Up Grill | Franchise development

Jackson Turner

“He wasn’t very good in college,” said Jackson Turner, but as a restaurant manager, he seems to have found his own niche. Turner, who owns First Sun Management with his father, runs 20 Wendy’s restaurants in South Carolina and Georgia. Now gearing up to open the first five units of Eggs Up Grill, Turner, along with operating partner Darby Smith, are betting on a feel for the living concept and their breakfast menu will appeal to extensive brunch customers in the Clemson, South Carolina area.

“I think breakfast — that kind of concept — has tremendous growth potential, particularly in the markets we’re going to,” Turner said, noting that while there are some mom-and-pop breakfast spots, there aren’t, in his view, a strong competitor. In what is known as the “golden corner” in northern South Carolina.

Eggs Up Grill, based in Spartanburg, South Carolina, and with 47 locations open, ranked 391 on the Top 400 list and was the only breakfast brand to increase sales in 2020. After visiting restaurants and comparing experience and style with competitors like First Watch, Turner said the quality of And the price of Eggs Up Grill was marked. “I come from QSR, so our price, there’s a lot that has been put in” to make it profitable, he said. “With Eggs Up, the economic model is really sound. …People want a plate of breakfast for less than $10, they don’t want to spend $20.”


The food quality and price of Eggs Up Grill stand out from franchisee Jackson Turner.

Turner has also been impressed by the brand’s pivot to delivery and takeout amid the pandemic. These channels accounted for 4 percent of sales before COVID and now account for 15 to 20 percent, he said, “and they’re maintaining it.”

Ricky Richardson’s direction was another factor for Turner, who described the CEO as “one of the most intelligent leaders I’ve seen in the industry.” Richardson, who was president of TGI Fridays, came to Eggs Up Grill in 2018 after private equity firm WJ Partners bought the brand.

Turner’s first site, under construction in Clemson on Highway 93, “is a direct resource to the university,” he noted, as the restaurant’s proximity to Clemson University.

The cost to open Eggs Up Grill ranges from $491,207 to $678,011.

quick beats

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The Wire is the place to find news of multi-unit development agreements, brought to you by Editor in Chief Laura Michaels. Subscribe to our e-newsletter at franchisetimes.com/e-newsletter. To share your multi-unit brand deals, email details to [email protected]

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